The first boutique with the Q designer label,was opened with the initiative of the designer Esin Undey.The striking difference between this brand and others was its appeal to more unusual people with a preference to dress in a more individual style as well as being a unique design sold to an almost private limited clientele.


After 2001 the brand gained momentum under the influence of electronic and punk music.On two labels were written the words ,


"People were squashed like sardines !I thought that if I were to make loud music,they might come to their senses"


Nowadays, the company shares its designs with the traders of the world in Osmanbey and Merter, which is known as the heart of wholesale textile sector. There is also a website that can ship orders to all over the world.